About Day

Conceived as a designer label, the brand emerges from the creative director's perspective, influenced by his structural art education and the deep knowledge of fashion design and tailoring inherited as a living family legacy. Each garment is understood and constructed as a pure authorial exercise, under the strict philosophy of Slow Fashion.

HERITAGE AND CRAFTSMANSHIP

Living tradition,
contemporary
perspective

Model in denim ensemble in photographic studio

“DAY is born from the precise encounter between artistic sensibility and rigorous craft tradition.”

Heritage and Craftsmanship: Living Tradition

It rescues family technical knowledge and merges it with a contemporary art vision in impeccable authorial pattern-making.

Silent Sophistication

It moves away from massive trends and loud logos. Its identity is based on the subtlety of forms and the tactile richness of materials.

Material Curation

Closed batches and surplus noble textiles from prestigious textile mills: finite materials that make each piece collectible.

Purpose and Permanence

True sustainability lies in physical and aesthetic durability: Ready-to-Wear pieces that withstand the test of time with dignity.

U N B R E A K A B L E P R I N C I P L E S
O F T H E B R A N D

M I S S I O N

At Day, we transform high-quality textiles into designer pieces with refined character and silent sophistication under the Slow Fashion philosophy. We honor the legacy of family craftsmanship and artistic sensibility to structure limited edition noble textiles into iconic, functional, and durable garments. We offer a new generation an alternative to dress with purpose, where true value lies in exclusivity, excellent pattern-making, and conscious stitching.

V I S I O N

This is how we aim to consolidate ourselves as the benchmark brand for designer fashion, Slow Fashion, and premium Ready-to-Wear in the national market, demonstrating that aesthetic exclusivity and respect for ethical production cycles can lead the contemporary industry. We plan to expand our narrative to international platforms, positioning the rescue of high-end textiles and authorial craftsmanship as the new standard for responsible, everyday luxury.

Design and Creation

Sebastián Velásquez trained at the Bogotá Academy of Arts; his aesthetic sensibility was shaped by movement, artistic expression, and the legacy of his mother, Aydee Aldana, in fashion design. This double heritage, art and craft, rejects massive overproduction and proposes a clean, architectural interpretation of essential wardrobe pieces.